Your Name In Lights (1 - 26 June) - The Holland Festival and the Stedelijk Museum jointly present the interactive artwork Your Name in Lights by John Baldessari, one of America’s best-known Conceptual artists. This extraordinary artwork will be installed on Museumplein from June 1 to 26, 2011.

Your Name in Lights draws on our society’s obsession with celebrity and recalls Andy Warhol’s oft-quoted statement from 1968, “In the future, everyone will be world-famous for 15 minutes.” Inspired by historic markers of show-biz celebrity, such as the neon lights on Broadway and the marquees of Hollywood cinemas, Baldessari offers spectators a chance to seize 15 seconds of fame by presenting their names on a 30-metre L.E.D. screen.

Your Name in Lights premiered as the 23rd Kaldor Public Art Project, in collaboration with the 2011 Sydney Festival; its appearance in Amsterdam is the second and only other planned presentation of the work.

http://www.yournameinlights.nl/about-this-project/